September 9, 2012

Sell It Like You Are The First Lady

Michelle Obama aka FLOTUS made a speech at the Democratic National Convention. If you want to study how to sell yourself, someone you love or what you create, take notes on how she does it. Her speech included personal touches, stories of her past, President Obama's past and how they met. She notes their family values, what family means to them and what it has meant to be the "First Family". She did it in a way that made you want to stand up and clap with the live audience.

photo credit: Getty Images

How can you take what she did to earn your trust and turn it into sales, views, and confidence in your product. Look to your words. Do they tell a story? Are you making a connection to your readers, to your customers? Do they know there is love, sweat and perhaps sacrifice behind your work?

Watch Michelle's speech here and even if you weren't planning to vote Obama you can feel the pull and passion she creates that makes you think twice about who to vote for. That is what you want when someone comes to your site. You want your readers - customers, to stick around, wonder if what you are selling is what they need and continue looking. You want them to see-know-read-feel that you are the person and creative genius they have been looking for.

Create passion, inspiration and a bond
between your clients and the items you create? (Retweet That)

If You Make It They Will Come

Remember the movie Field of Dreams. Kevin Costner plays a family man/farming man, that hears a voice telling him to build a baseball field in his cornfield. Then he waits and suddenly...

Now there is no doubt that you have heard a voice similar to that in your own head. If you create what you love, sell what you love, you will succeed. This is only partly true. Yes you need to create what you love. But you also need to price what you create correctly, take fantastic photos and then Advertise that, YOU MADE SOMETHING AWESOME!

So once you make that Amazing Scarf, Pillow, Quilt, Coffee Table or Soap you must, MUST start talking about it. On Social Media, on your Blog, to your friends and family. You need to tweet it to the heavens or no one will know you made it. Why? Because they can't hear the same voice in your head.

Share your tips for getting people to come to your Field of Dreams
on the fanpage and comments below.

Selling What You Create: Build Your Stock

You create beautiful things. You love doing it, working on them, thinking about new ways to make what you make. Fantastic! Keep doing it.

You can't sell anything online whether it be in your very own ecommerce site or on Etsy, Meylah & any other handmade selling site without stock. Imagine walking through you favorite shopping center. You see two stores, one full of merchandise and then another with a handful of items on a single table surrounded by white space. Which store will you go in? Which store do you think will reward you for taking the time to browse?

#1 Build up your stock 
#2 Take excellent product photos #3 create thoughtful and fun listing descriptions
Work on you blog(s), fanpage and social media last. Why last? If you don't have items, edited photos and descriptions you have nothing to talk about online.

Keep creating, make something daily and always edit your photos. (Retweet That)
Connect with me on Photobucket and Photobucket . I will do the social media searching for you so you can get back to building your creative business Stocked Full of amazing items.

Being A Content Warrior

Content Content Content and more Content. Get Some and Keep it Flowing.
One of the constants of starting a website, blog or online shop and maintaining newness while driving traffic is to have content. You need good, true to you content. Substance and quality of word with photography that makes you proud. You have to edit, be honest about the finished product and then edit again.
Where do you get your content? How can you make it consistent and true to who you are, your message and brand?
Starting this site with new and interesting content, filling pages with what I believe in, can feel overwhelming at first. I hesitate or procrastinate for a minute then start to write. One important thing to remember when you are looking for that next thing to post - keep your desk clear. Clean it off of all the books, magazines or other websites that you follow. Why? When you want YOU to shine through in your content, products and item listings you won't want to be influenced by what others have written. Whether you are starting a food blog, etsy shop, or complete website with shopping carts and contact pages you have to be a content warrior. A Warrior with a voice, your voice, that is unique to you.
So, get to writing and taking excellent photos. Edit what you have.
USE SPELL CHECK (I often forget that step myself) and have fun with it.
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September 8, 2012

An Introduction: Cultivating Creative Entrepreneurs

Hi there, My name is Tehlia Lauerman, Owner - Operator - Pencil Pusher - and Coffee Go Getter for this site. I have created many spaces for myself online and in doing so I have finally found the 5 things I am passionate about. And Five might be a few to little. If you are smiling you know very well what I mean... Us Creatives have an addiction to creating. With that said, WELCOME again and keep reading ~ ~ ~
  • To grow or tend (a plant or crop), promote the growth of.
  • To nurture; foster. Form and refine, as by education.
  • To seek the acquaintance or goodwill of; make friends with.
  • Having the ability or power to create: Human beings are creative animals.
  • Productive; creating.
  • Characterized by originality and expressiveness; imaginative: creative writing.
  • One who displays productive originality
  • The owner or manager of a business enterprise who, by risk and initiative, attempts to make profits
Does any of that sound like you? Are you a creative, an artist and seller of what you make or hope to start selling what you make? Do you cultivate, grow and nurture your ideas? I have to say it sounds a lot like me. When I am not in my studio crocheting, embroidering, painting or creating block prints, I am on twitter and my facebook fanpage making announcements and being a social media maven. Then before the evening ends I am creating logos - banners - blogs - websites & fanpage profile/cover images for other creatives.

I love to create whether it is for myself, to sell in my handmade online shop or to help others cultivate their creative dreams. Follow along to get tips on selling what you make, social media pointers and website/blog tutorials along with random adventures around the house, from chickens in my yard, to dogs sleeping on my lap and definitely a dreaded "I hate laundry" rant. Be sure to subscribe, follow *look to the sidebar*, comment, ask questions and share your successes.
Thank you so much for stopping by.
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